Where Beauty Professionals Come Together!

Be Inspired Stage: Color with Joi

Give clients more color options! JOIn us for glamorous blondes, dimensional brunettes and bright, bold colors. Catch the JOI and learn fresh salon ideas.

Sun: 1:00 pm - 2:00 pm
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OutSHINE with LumiShine: Mastering Blondes, Brunettes and Stunning Red Heads

Join us as we share modern techniques and formulas guaranteed to increase your salon revenue. Our experts will share money-making tips. Shine with Joico.

Sun: 10:00 am - 11:00 amSun: 4:30 pm - 5:30 pmMon: 11:30 am - 12:30 pmMon: 2:30 pm - 3:30 pm
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Revealing the Joi: The Art of Balayage, Color Melting and Root Shadowing

Discover the art of strategic color to create extraordinary visual effects–gorgeous, unique plays on light, shadow, pattern and placement…all destined to become your work’s hallmark.

Sun: 11:30 am - 12:30 pmSun: 3:00 pm - 4:00 pmMon: 10:00 am - 11:00 amMon: 1:00 pm - 2:00 pm
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