Where Beauty Professionals Come Together!

Be Inspired Stage: Do You Dream In Color?

Bring color dreams to vivid, vibrant reality! Discover Paul Mitchell’s full spectrum of professional haircolor. Get up close and personal with color’s game-changer, Color Craft™..

Sun: 11:30 am - 12:30 pm
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Live Colorfully: The World of Vibrant, Dimensional Haircolor

Transform your color dreams into vibrant reality! From Color Craft® to The Demi and POP XG®, experience our full spectrum of pro haircolor.

Sun: 9:30 am - 10:30 amSun: 2:00 pm - 3:00 pmSun: 4:45 pm - 5:45 pmMon: 9:30 am - 10:30 amMon: 2:30 pm - 3:30 pm
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Live Stylishly: Top Trends in Dynamic Styling & Finishing

Show-stopping looks begin with inspiration…and the right tools! Style smarter with NEURO® tools, the HeatCTRL™ technology of NEURO® Liquid and Invisiblewear’s natural, lived-in styles.

Sun: 11:00 am - 12:00 pmSun: 3:30 pm - 4:30 pmMon: 11:00 am - 12:00 pm
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