Where Beauty Professionals Come Together!

Barber Stage: Uncommon Barbering with MVRCK™

Barbering craftsmanship meets unconventional style! Created by barbers and for barbers, MVRCK™ provides trusted, authentic and functional barbering products. Elevate your men’s grooming techniques. 

Sun: 9:30 am - Sat 10:30 amMon: 11:00 am - 12:00 pm
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Be Inspired Stage: Do You Dream In Color?

Bring color dreams to vivid, vibrant reality! Discover Paul Mitchell’s full spectrum of professional haircolor. Get up close and personal with color’s game-changer, Color Craft™..

Sun: 11:30 am - 12:30 pm
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Live Beautifully: Next-Level Cutting & Styling Techniques

Experience styles and shapes a cut above the rest! Explore MITCH® men’s grooming, indulge in Tea Tree, and transform cuts and styles with Color Craft®.

Sun: 12:30 pm - 1:30 pmSun: 5:00 pm - 6:00 pmMon: 12:15 pm - 1:15 pmMon: 3:15 pm - 3:45 pm
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Live Colorfully: The World of Vibrant, Dimensional Haircolor

Transform your color dreams into vibrant reality! From Color Craft® to The Demi and POP XG®, experience our full spectrum of pro haircolor.

Sun: 9:30 am - 10:30 amSun: 2:00 pm - 3:00 pmMon: 9:15 am - 10:15 amMon: 1:45 pm - 2:45 pm
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Live Stylishly: Top Trends in Dynamic Styling & Finishing

Show-stopping looks begin with inspiration…and the right tools! Style smarter with NEURO® tools, the HeatCTRL™ technology of NEURO® Liquid and Invisiblewear’s natural, lived-in styles.

Sun: 11:00 am - 12:00 pmSun: 3:30 pm - 4:30 pmMon: 10:45 am - 11:45 am
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