Where Beauty Professionals Come Together!

Barber Stage: Uncommon Barbering with MVRCK™

Barbering craftsmanship meets unconventional style! Created by barbers and for barbers, MVRCK™ provides trusted, authentic and functional barbering products. Elevate your men’s grooming techniques. 

Sun: 1:00 pm - 2:00 pmMon: 9:30 am - 10:15 am
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Live Beautifully: Next-Level Cutting & Styling Techniques

Experience styles and shapes a cut above the rest! Explore MITCH® men’s grooming, indulge in Tea Tree, and transform cuts and styles with Color Craft®.

Sun: 12:00 pm - 1:00 pmSun: 3:45 pm - 4:45 pmMon: 12:00 pm - 1:00 pmMon: 2:30 pm - 3:30 pm
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Live Colorfully: The World of Vibrant, Dimensional Haircolor

Transform your color dreams into vibrant reality! From Color Craft® to The Demi and POP XG®, experience our full spectrum of pro haircolor.

Sun: 9:30 am - 10:30 amSun: 1:15 pm - 2:15 pmMon: 9:30 am - 10:30 amMon: 1:15 pm - 2:15 pm
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Live Stylishly: Top Trends in Dynamic Styling & Finishing

Show-stopping looks begin with inspiration…and the right tools! Style smarter with NEURO® tools, the HeatCTRL™ technology of NEURO® Liquid and Invisiblewear’s natural, lived-in styles.

Sun: 10:45 am - 11:45 amSun: 2:30 pm - 3:30 pmSun: 5:00 pm - 6:00 pmMon: 10:45 am - 11:45 am
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